Add-on Acquisition • Information Technology

Givex Acquires Counter Solutions

On August 15, 2022, Givex acquired information technology company Counter Solutions

Acquisition Context

This is Givex’s 3rd transaction in the Information Technology sector.
This is Givex’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	August 15, 2022
Target	Counter Solutions
Sector	Information Technology
Buyer(s)	Givex
Deal Type	Add-on Acquisition

Target Company

Counter Solutions

Nottingham, United Kingdom

Counter Solutions creates connected digital experiences for the retail & hospitality sectors, helping brands implement self-service technology solutions to improve their customer experience & drive productivity gains. Their WAY2PAY platform comprises self-order, self-checkout, smart refrigeration & menu management technology and is trusted by many enterprise retailers within the UK. Counter Solutions is based in Nottingham, United Kingdom.

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Buyer Overview 1

Buyer

Givex

Toronto, Ontario, Canada

Category	Company
Founded	1999
Sector	Internet Software and Services
Employees	259

DESCRIPTION

Givex is a provider of cloud-based operations management solutions designed to streamline business efficiencies and generate valuable and actionable customer data. Givex was founded in 1999 and is based in Toronto, Ontario.

Deal Context for Buyer	#
Overall	6 of 6
Sector: Information Technology	3 of 3
Type: Add-on Acquisition	5 of 5
Country: United Kingdom	1 of 1
Year: 2022	3 of 3

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-02-18	Loyalty Lane Marietta, Georgia, United States Loyalty Lane is an online transaction processing and CRM marketing services firm for the retail industry. The company's SaaS-based solution helps retailers enhance customer loyalty by instantly capturing all POS data and giving shoppers instantaneous "rewards" for points or other promotions while they are still in the checkout lane. Loyalty Lane also provides marketing services that analyze retailers' data and recommend targeted promotions to retain and grow existing customer sales and to acquire new customers. This combination of technology and services provides independent and regional retailers with powerful marketing programs that enable them to compete with their larger competition. Loyalty Lane is based in Marietta, Georgia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-02-18

Loyalty Lane

Marietta, Georgia, United States

Loyalty Lane is an online transaction processing and CRM marketing services firm for the retail industry. The company's SaaS-based solution helps retailers enhance customer loyalty by instantly capturing all POS data and giving shoppers instantaneous "rewards" for points or other promotions while they are still in the checkout lane. Loyalty Lane also provides marketing services that analyze retailers' data and recommend targeted promotions to retain and grow existing customer sales and to acquire new customers. This combination of technology and services provides independent and regional retailers with powerful marketing programs that enable them to compete with their larger competition. Loyalty Lane is based in Marietta, Georgia.

Buy

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