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Investment Summary

Givaudan Invests In Next Beauty

On July 28, 2021, Givaudan invested in marketing company Next Beauty

Investment Highlights
  • This is Givaudan’s 1st transaction in the Marketing sector.
  • This is Givaudan’s 1st transaction in China.

Investment Summary
Date 2021-07-28
Target Next Beauty
Sector Marketing
Investor(s) Givaudan
Deal Type Stake Purchase

Target

Next Beauty

Shanghai, China
Next Beauty identifying high potential brands and in the positioning, marketing and distribution of those brands in China through social media, including a unique network of connections with Chinese celebrities, influencers and live streamers. Next Beauty was founded in 2018 and is based in Shanghai, China.

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Investor(S) 1

Investor

Givaudan

Vernier, Switzerland
Category Company
Founded 1796
Sector Chemicals
Employees16,260
Revenue 6.9B USD (2023)
DESCRIPTION

Givaudan is a provider of fragrances and flavors. Givaudan was founded in 1796 and is based in Vernier, Switzerland.

DEAL STATS #
Overall 18 of 22
Sector (Marketing) 1 of 1
Type (Stake Purchase) 1 of 1
Country (China) 1 of 1
Year (2021) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-08 Myrissi

Vandoeuvre-lès-Nancy, France

Myrissi develops a patented AI technology capable of translating fragrances into colour patterns and images, relevant to the consumer as well as predicting the end consumer’s emotional response. Myrissi was founded in 2014 and is based in Vandoeuvre-lès-Nancy, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-11 DDW The Color House

Louisville, Kentucky, United States

DDW The Color House is a privately owned company providing malt for brewing companies and a strong suite of capabilities in natural colors for the food industry. DDW operates 12 natural color and caramel color facilities around the world, including the US, UK, Ireland, Brazil, Eswatini, Malaysia, and China. DDW The Color House was founded in 1865 and is based in Louisville, Kentucky.

Buy -
Mergr

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