M&A Deal Summary

Giift Acquires Xoxoday

On March 14, 2022, Giift acquired internet software and services company Xoxoday

Acquisition Highlights
  • This is Giift’s 2nd transaction in the Internet Software and Services sector.
  • This is Giift’s 2nd transaction in India.

M&A Deal Summary

Date 2022-03-14
Target Xoxoday
Sector Internet Software and Services
Buyer(s) Giift
Deal Type Add-on Acquisition

Target

Xoxoday

Bangalore, India
Xoxoday is a SaaS firm that propels business growth while focusing on human motivation. Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients, across 10+ countries and over 2.5 million users. Xoxoday was founded in 2012 and is based in Bangalore, India.

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Buyer(S) 1

Buyer

Giift

Singapore, Singapore

Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Giift is a cloud-based loyalty marketplace that enables users to use their loyalty points, miles and gift cards to be exchanged with over 50,000 loyalty programs in more than 55 countries. Giift serves the multi-faceted loyalty industry across three main functions including Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. Giift was founded in 2013 and is based in Singapore.


DEAL STATS #
Overall 2 of 4
Sector: Internet Software and Services M&A 2 of 3
Type: Add-on Acquisition M&A Deals 2 of 4
Country: India M&A 2 of 2
Year: 2022 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-21 Infinia Solutions & Services

Maharashtra, India

Infinia Solutions & Services is a loyalty issuing and redemption technology in the banking market segment, with over 25 bank clients, including some of the world largest financial institutions, in the Middle East, Africa and South East Asia. Infinia operates with offices in Dubai, New Delhi, Mumbai, Colombo and Jakarta.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-03 Loyolink Marketing

Dubai, United Arab Emirates

Loyolink Marketing is a content provider primarily for banks that are looking to incentivize their customer base with offers for restaurants, spas, hotel accommodations, entertainment, and more. Loyolink Marketing was founded in 2011 and is based in Dubai, UAE.

Buy -