Add-on Acquisition • Information Services

GfK Acquires TerrEtude SAS

On May 12, 2014, GfK acquired information services company TerrEtude SAS

Acquisition Context
  • This is GfK’s 2nd transaction in the Information Services sector.
  • This is GfK’s 1st transaction in France.

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M&A Deal Summary

Date May 12, 2014
Target TerrEtude SAS
Sector Information Services
Buyer(s) GfK
Deal Type Add-on Acquisition

Target Company

TerrEtude SAS

Mouchamps, France
TerrEtude SAS is a provider of agricultural tracking research in France.
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Buyer Overview 1

Buyer

GfK

Nuremberg, Germany

Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.


Deal Context for Buyer #
Overall 9 of 13
Sector: Information Services 2 of 3
Type: Add-on Acquisition 9 of 12
Country: France 1 of 1
Year: 2014 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-01 Sensemetric Web & Social Media Mining

Vienna, Austria

Sensemetric Web & Social Media Mining GmbH is a social media mining and consulting company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-29 Cogenta Systems

Windsor, United Kingdom

Cogenta Systems Ltd. is an online pricing intelligence company provides market intelligence solutions.

Buy -