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  5. GfK Acquires Netquest

M&A Deal Summary

GfK Acquires Netquest

On February 4, 2016, GfK acquired internet software and services company Netquest

Acquisition Highlights
  • This is GfK’s 3rd transaction in the Internet Software and Services sector.
  • This is GfK’s 1st transaction in Spain.

M&A Deal Summary
Date 2016-02-04
Target Netquest
Sector Internet Software and Services
Buyer(s) GfK
Deal Type Add-on Acquisition

Target

Netquest

Barcelona, Spain
Netquest is an online field provider for the market research sector.

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Buyer(S) 1

Buyer

GfK

Nuremberg, Germany
Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.

DEAL STATS #
Overall 12 of 13
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 12 of 12
Country: Spain M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-10 Youeye

Mountain View, California, United States

Youeye, Inc. is an innovative technology provider operating in the market research sector.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-08 Youeye

Mountain View, California, United States

Youeye, Inc. is an innovative technology provider operating in the market research sector.

Sell -
Mergr

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