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Add-on Acquisition • Marketing

GfK Acquires GfK Custom Research

On December 22, 1999, GfK acquired marketing company GfK Custom Research

Acquisition Context
  • This is GfK’s 1st transaction in the Marketing sector.
  • This is GfK’s 1st transaction in the United States.
  • This is GfK’s 1st transaction in New York.

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M&A Deal Summary
Date December 22, 1999
Target GfK Custom Research
Sector Marketing
Buyer(s) GfK
Deal Type Add-on Acquisition

Target Company

GfK Custom Research

New York, New York, United States
GfK Custom Research LLC is a provider of marketing research and consulting services.
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Buyer Overview 1

Buyer

GfK

Nuremberg, Germany
Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.

Deal Context for Buyer #
Overall 1 of 13
Sector: Marketing 1 of 1
Type: Add-on Acquisition 1 of 12
State: New York 1 of 2
Country: United States 1 of 6
Year: 1999 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-08 GFK Arbor

Media, Pennsylvania, United States

GFK Arbor LLC is a market research company provides multinational clients in the branded goods and service industries with information and advisory services relating to ad hoc research.

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