M&A Deal Summary

GfK Acquires GFK Arbor

On March 8, 2004, GfK acquired information services company GFK Arbor

Acquisition Highlights
  • This is GfK’s 1st transaction in the Information Services sector.
  • This is GfK’s 2nd transaction in the United States.
  • This is GfK’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2004-03-08
Target GFK Arbor
Sector Information Services
Buyer(s) GfK
Deal Type Add-on Acquisition

Target

GFK Arbor

Media, Pennsylvania, United States
GFK Arbor LLC is a market research company provides multinational clients in the branded goods and service industries with information and advisory services relating to ad hoc research.

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Buyer(S) 1

Buyer

GfK

Nuremberg, Germany
Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.

DEAL STATS #
Overall 2 of 13
Sector (Information Services) 1 of 3
Type (Add-on Acquisition) 2 of 12
State (Pennsylvania) 1 of 1
Country (United States) 2 of 6
Year (2004) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-12-22 GfK Custom Research

New York, New York, United States

GfK Custom Research LLC is a provider of marketing research and consulting services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-01 GfK Chart-Track

London, United Kingdom

GfK Chart-Track Ltd. is a provider of home entertainment market research services.

Buy -
Mergr

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