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M&A Deal Summary

geo Acquires Onzo

On September 14, 2021, geo acquired software company Onzo from Cipio Partners and West Coast Capital

Acquisition Highlights
  • This is geo’s 1st transaction in the Software sector.
  • This is geo’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2021-09-14
Target Onzo
Sector Software
Buyer(s) geo
Sellers(s) Cipio Partners
West Coast Capital
Deal Type Add-on Acquisition

Target

Onzo

London, United Kingdom
Onzo is a developer of a software platform that uses data generated by smart energy meters and IoT technology devices such as smart thermostats, to recognize and analyze home energy consumption. The company offers its software platform and service to energy companies around the globe who use the customer insight generated by ONZO’s technology to provide a personalized service to its customers. Energy companies can offer this service to their customers by means of an app. In combination with personalized energy-saving tips, such as ‘consider replacing your old refrigerator with a more efficient model’, the app helps consumers to reduce their energy consumption at home. ONZO’s software is already deployed by utility companies in the US, Australia, and Europe. Onzo is based in London, United Kingdom.

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Buyer(S) 1

Buyer

geo

Cambridge, United Kingdom
Category Company
Sector Software
DESCRIPTION

geo (Green Energy Options) designs and provides smart metering displays, home energy management systems and energy services and mobile applications that make energy engaging for the smart consumer. Their aim is to enable energy suppliers, meter manufacturers and distributors to strengthen their relationship with their customers. geo (Green Energy Options) is based in Cambridge, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 2

SELLER

Cipio Partners

Munich, Germany

Investor Investor Investor Investor Investor

Category Secondary Investor
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

Cipio Partners is an investment management firm focused on secondary investments, as well as early and later-stage venture capital transactions. Sectors of interest include technology, media, and communications. Cipio Partners was formed in 2003 and is based in Munich, Germany.

DEAL STATS #
Overall 67 of 68
Sector: Software M&A 10 of 11
Type: Add-on Acquisition M&A Deals 34 of 35
Country: United Kingdom M&A 4 of 4
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-21 La Ruche Qui Dit Oui !

Paris, France

La Ruche Qui Dit Oui ! is an innovative online food marketplace, that enables producers to sell their ultra-fresh products directly to local consumers at a fair price. La Ruche Qui Dit Oui ! was founded in 2010 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-25 Blackwood Seven

Copenhagen, Denmark

Blackwood Seven is a developer of a real-time AI-powered software platform that automates customer-specific media planning and allocation. The company’s software tracks customers’ historic marketing spend, sales impacts, and a wide range of exogenous parameters providing visibility into the effectiveness of specific marketing channels and measuring returns on investment based on its customers’ target KPIs. Blackwood Seven was founded in 2013 and is based in Copenhagen, Denmark.

Sell -
SELLER

West Coast Capital

Investor Investor Investor Investor

Category Family Office
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

West Coast Capital is a private investment firm focused on growth oriented investments in the retail, real estate, and technology sectors. The Firm looks to invest £5 to £20 million to support a variety of transaction situations. These include public to private transactions, venture capital investments, and growth capital financings. West Coast Capital was formed in 2001 and is based in Dundonald, England.

DEAL STATS #
Overall 4 of 5
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 4
Country: United Kingdom M&A 3 of 4
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-28 DynamicAction

London, United Kingdom

DynamicAction is an advanced analytics solution provider specifically built for retail merchandising teams. Connecting and analyzing millions of data points from every part of a retail organization, DynamicAction uses more than 600 proprietary algorithms that encapsulate hundreds of collective years of retail knowledge to pinpoint margin-eating disconnects in the business, prescribe the precise actions to take, and accurately rank those actions by financial impact. DynamicAction was formed in 2007 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-07 TVSquared

Edinburgh, United Kingdom

TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when, and where” of TV, brands, agencies, and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25%, and increase sales and registrations by 30%. TVSquared was formed in 2012 and is headquartered in Edinburgh, Scotland.

Sell $160M
Mergr

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