M&A Deal Summary

GenY Medium Pvt Acquires TailCurrent Technologies Pvt.

On June 2, 2016, GenY Medium Pvt acquired marketing company TailCurrent Technologies Pvt.

Acquisition Highlights
  • This is GenY Medium Pvt’s 1st transaction in the Marketing sector.
  • This is GenY Medium Pvt’s 1st transaction in the United States.
  • This is GenY Medium Pvt’s 1st transaction in New York.

M&A Deal Summary

Date 2016-06-02
Target TailCurrent Technologies Pvt.
Sector Marketing
Buyer(s) GenY Medium Pvt
Deal Type Add-on Acquisition

Target

TailCurrent Technologies Pvt.

New York, New York, United States
TailCurrent Technologies Pvt. Ltd. is a B2B lead generation company that provides marketing automation, object relation mapping and social media management services.

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Buyer(S) 1

Buyer

GenY Medium Pvt

Hyderabad, India

Category Company
Founded 2011
Sector Marketing
DESCRIPTION

GenY Medium Pvt Ltd. is a full service digital marketing company, provides online branding and marketing services to clients with specialisation in e-commerce, healthcare, education, and consumer good space.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1