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M&A Deal Summary

GENUI Acquires Boomerang Reisen

On August 12, 2019, growth capital firm GENUI acquired leisure company Boomerang Reisen from TUI

Acquisition Highlights
  • This is GENUI’s 2nd transaction in the Leisure sector.
  • This is GENUI’s 8th transaction in Germany.

M&A Deal Summary
Date 2019-08-12
Target Boomerang Reisen
Sector Leisure
Buyer(s) GENUI
Sellers(s) TUI
Deal Type Divestiture

Target

Boomerang Reisen

Trier, Germany
Boomerang Reisen is a direct travel provider focused on offering tailor-made long-haul trips to Oceania, Africa, and North/South America. Boomerang Reisen was formed in 1994 and is based in Trier, Germany.

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Buyer(S) 1

Buyer

GENUI

Category Growth Capital Firm
Founded 2014
Size Small
Type Sector Agnostic
DESCRIPTION

GENUI is a private investment firm focused on investing in medium-sized companies throughout German-speaking Europe. GENUI was formed in 2014 and is headquartered in Hamburg.

DEAL STATS #
Overall 8 of 16
Sector: Leisure M&A 2 of 2
Type: Divestiture M&A Deals 3 of 3
Country: Germany M&A 8 of 14
Year: 2019 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-12 Berge & Meer

Rengsdorf, Germany

Berge & Meer is a tourism company for package holidays which are sold almost exclusively via direct sales. As a tour operator, the company mainly operates in Germany and to a lesser extent also in Austria. Berge & Meer was founded in 1971 and is based in Rengsdorf, Germany.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-24 Mindcurv

Essen, Germany

Mindcurv helps companies develop and implement scalable digital platforms and cloud infrastructures. The company provides a full-service journey from the inception of a business idea to the technical setup, management, and long-term growth. Mindcurv was founded in 2011 and is based in Essen, Germany.

Buy -

Seller(S) 1

SELLER

TUI

Hanover, Germany
Category Company
Founded 1968
Sector Leisure
Employees56,370
Revenue 23.2B EUR (2024)
DESCRIPTION

TUI is a multinational travel and tourism company that consists of tour operators, 1,800 travel agencies and online portals, six airlines, more than 130 aircraft, over 300 hotels with 210,000 beds, 13 cruise liners and countless incoming agencies in all major holiday destinations around the globe. TUI was founded in 1968 and is based in Hanover, Germany.

DEAL STATS #
Overall 5 of 5
Sector: Leisure M&A 4 of 4
Type: Divestiture M&A Deals 5 of 5
Country: Germany M&A 2 of 2
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-12 Berge & Meer

Rengsdorf, Germany

Berge & Meer is a tourism company for package holidays which are sold almost exclusively via direct sales. As a tour operator, the company mainly operates in Germany and to a lesser extent also in Austria. Berge & Meer was founded in 1971 and is based in Rengsdorf, Germany.

Sell -
Mergr

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