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  6. Genius Sports Acquires Sports Innovation Lab

M&A Deal Summary

Genius Sports Acquires Sports Innovation Lab

On September 18, 2025, Genius Sports acquired internet software and services company Sports Innovation Lab

Acquisition Highlights
  • This is Genius Sports’ 2nd transaction in the Internet Software and Services sector.
  • This is Genius Sports’ 3rd transaction in the United States.
  • This is Genius Sports’ 1st transaction in Massachusetts.

M&A Deal Summary
Date 2025-09-18
Target Sports Innovation Lab
Sector Internet Software and Services
Buyer(s) Genius Sports
Deal Type Add-on Acquisition

Target

Sports Innovation Lab

Boston, Massachusetts, United States
Sports Innovation Lab is a data, insights, and analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences. The company is evolving how organizations use data to understand their customers and acquire more of them, starting with sports and entertainment. Its proprietary fan intelligence model Fluid Fan Graph is built on observational, transactional, and deterministic fan data. Sports Innovation Lab is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Genius Sports

London, United Kingdom
Category Company
Founded 2001
Sector Software
Employees1,850
Revenue 511M USD (2024)
DESCRIPTION

Genius Sports is a provider of sophisticated data-driven software solutions to global sports betting, lottery companies, and sports associations across the world. Its commitment to sport goes beyond delivering profitable and technical solutions for its partners. Genius Sports understands that the protection, integrity, and successful commercialization of official sports data is fundamental to the continued success of the industry. Genius Sports Group was founded in 2001 and is based in London, England.

DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
State: Massachusetts M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-17 Spirable

London, United Kingdom

Spirable is a personalized video platform that empowers brands and agencies to create, scale, and optimise highly relevant and personalized video content across-channel. Photospire was founded in 2014 and is based in London, United Kingdom.

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