Investment Summary

Genesis Park Invests In TrendyMinds

On December 12, 2023, private equity firm Genesis Park invested in marketing company TrendyMinds

Investment Highlights
  • This is Genesis Park’s 1st transaction in the Marketing sector.
  • This is Genesis Park’s 30th transaction in the United States.
  • This is Genesis Park’s 1st transaction in Indiana.

Investment Summary

Date 2023-12-12
Target TrendyMinds
Sector Marketing
Investor(s) Genesis Park
Deal Type Acquisition Financing

Target

TrendyMinds

Indianapolis, Indiana, United States
TrendyMinds is an independent, full-service marketing agency offering enterprise clients strategic, creative, and interactive services. TrendyMinds is based in Indianapolis, Indiana.

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Investor(S) 1

Investor

Genesis Park

Houston, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
Size Small
Type Sector Agnostic
DESCRIPTION

Genesis Park is a private equity firm focused on lower middle-market opportunities. Transaction situations of interest include growth capital financings, carveouts, buyouts, special situations, and helping founder/family companies. The Firm has a preference for majority control, but will consider select minority investments. Prospective businesses are generally profitable ($3 million) with $10 million of revenue. Genesis Park was formed in 1999 and is headquartered in Houston, Texas.


DEAL STATS #
Overall 31 of 35
Sector: Marketing M&A 1 of 1
Type: Acquisition Financing M&A Deals 1 of 1
State: Indiana M&A 1 of 1
Country: United States M&A 30 of 34
Year: 2023 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-24 Good Feet Midwest

San Diego, California, United States

Good Feet Midwest is a personalized comfort and wellness company that offers an ecosystem of complementary health and wellness brands and products centered around The Good Feet Store and Good Feet Arch Supports. The company is a manufacturer and retailer of premium, personally fitted arch supports. Good Feet Midwest is based in San Diego, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-01 One Source

Greenville, North Carolina, United States

One Source is managed service provider focusing on implementing and maintaining mission-critical connectivity, infrastructure and cyber security for mid to large enterprises with multilocation operations. One Source was founded in 1989 and is based in Greenville, North Carolina.

Sell -