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  5. Generaxion Acquires Defiso Media AB

Add-on Acquisition • Marketing

Generaxion Acquires Defiso Media AB

On August 14, 2018, Generaxion acquired marketing company Defiso Media AB

Acquisition Context
  • This is Generaxion’s 1st transaction in the Marketing sector.
  • This is Generaxion’s 1st transaction in Sweden.

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M&A Deal Summary
Date August 14, 2018
Target Defiso Media AB
Sector Marketing
Buyer(s) Generaxion
Deal Type Add-on Acquisition

Target Company

Defiso Media AB

Stockholm, Sweden
Defiso Media AB is a search engine optimisation (SEO) agency. Defiso Media AB was founded in 2010 and is based in Stockholm, Sweden.
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Buyer Overview 1

Buyer

Generaxion

Aarhus, Denmark
Category Company
Founded 2008
Sector Marketing
Revenue 74M DKK (2017)
DESCRIPTION

Generaxion is a digital marketing agency. Generaxion provides consulting, search engine optimization (SEO), Google Adwords, Facebook pages and Ads, websites, and web shops to more than 4,000 small and medium-sized enterprises. Generaxion was founded in 2008 and is based in Aarhus, Denmark.

Deal Context for Buyer #
Overall 1 of 2
Sector: Marketing 1 of 2
Type: Add-on Acquisition 1 of 2
Country: Sweden 1 of 1
Year: 2018 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-06 MarkkinointiAkatemia MAK Oy

Tampere, Finland

MarkkinointiAkatemia MAK Oy is a provider of effective solutions for successful digital marketing. MarkkinointiAkatemia was formed in 2013 and is based in Tampere, Finland.

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