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  6. Generation Equity Capital and Moa Capital Acquire Seybert s Billiards Supply

M&A Deal Summary

Generation Equity Capital and Moa Capital Acquire Seybert s Billiards Supply

On January 1, 2020, private equity firm Generation Equity Capital and growth capital firm Moa Capital acquired e-commerce company Seybert s Billiards Supply

Acquisition Highlights
  • This is Generation Equity Capital’s 1st and Moa Capital’s 1st transaction in the E-Commerce sector.
  • This is Generation Equity Capital’s 4th and Moa Capital’s 1st transaction in the United States.
  • This is Generation Equity Capital’s 1st and Moa Capital’s 1st transaction in Michigan.

M&A Deal Summary
Date 2020-01-01
Target Seybert s Billiards Supply
Sector E-Commerce
Buyer(s) Generation Equity Capital
Moa Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Seybert s Billiards Supply

Coldwater, Michigan, United States
Seybert's Billiards Supply is an online retailer of high-end equipment for billiards enthusiasts. The Company stocks a wide range of products including cues, shafts, cases, tables, cloth, chalk, racks and other accessories. Seybert’s also provides equipment servicing including tip and wrap changes, shaft turndowns and engravings. Seybert's Billiards Supply is based in Coldwater, Michigan.

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Buyer(S) 2

Buyer

Generation Equity Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2006
Size Small
Type Sector Agnostic
DESCRIPTION

Generation Equity Capital is a private investment firm focused on lower-middle market acquisitions and investments across the US. The Firm will consider both control and minority positions and will pursue a variety of investment situations including buyouts, recapitalizations, divestitures, distressed situations, growth capital financings, and successions. Generation Equity Capital does not have any sector preferences and generally looks at companies with up to $50 million in revenue. Generation Equity Capital is based in Boston, Massachusetts.

DEAL STATS #
Overall 4 of 4
Sector: E-Commerce M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 2 of 2
State: Michigan M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-30 Dancing Deer Baking Co.

Boston, Massachusetts, United States

Dancing Deer Baking Co. is a manufacturer of all-natural cookies and cakes. Dancing Deer Baking sells its products through the grocery, direct-to-consumer, reseller, and corporate channels. Dancing Deer Baking Co. was established in 1994 and is based in Boston, Massachusetts.

Sell -
Buyer

Moa Capital

Category Growth Capital Firm
Size Small
Type Sector Agnostic
DESCRIPTION

Moa Capital is a growth private equity firm focused on companies in the lower middle market. Moa Capital targets businesses typically generating between $1 to $8 million of EBITDA. Moa Capital is based in New York City.

DEAL STATS #
Overall 1 of 3
Sector: E-Commerce M&A 1 of 1
Type: Buyout (LBO, MBO, MBI) M&A Deals 1 of 1
State: Michigan M&A 1 of 1
Country: United States M&A 1 of 3
Year: 2020 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-01 Apartment Guardian

Buckeye, Arizona, United States

Apartment Guardian is a provider of safety solutions for the multifamily property industry. Apartment Guardian’s products and services increase workplace safety for employees while lowering insurance premiums and litigation risk for property management companies. Apartment Guardian was founded in 2012 and is based in Buckeye, Arizona.

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