Add-on Acquisition • Information Technology

General Mobile Acquires MassiveImpact International

On August 9, 2016, General Mobile acquired information technology company MassiveImpact International

Acquisition Context

This is General Mobile’s 1st transaction in the Information Technology sector.
This is General Mobile’s 1st transaction in Israel.

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M&A Deal Summary
Date	August 9, 2016
Target	MassiveImpact International
Sector	Information Technology
Buyer(s)	General Mobile
Deal Type	Add-on Acquisition

Target Company

MassiveImpact International

Tel Aviv, Israel

MassiveImpact International Ltd. is a provider of performance advertising platform specializing in social media promotion of mobile applications.

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Buyer Overview 1

Buyer

General Mobile

Taipei City, Taiwan

Category	Company
Founded	2011
Sector	Internet Software and Services

DESCRIPTION

General Mobile Corp. is a provider of mobile Internet services and products, driving revenue in emerging markets for mobile devices Original Equipment Manufacturers (OEM's).

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Israel	1 of 1
Year: 2016	1 of 1

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