M&A Deal Summary

General Mills Acquires Whitebridge Pet Brands - North American Premium Cat Feeding and Pet Treating Business

On November 14, 2024, General Mills acquired food company Whitebridge Pet Brands - North American Premium Cat Feeding and Pet Treating Business from Whitebridge Pet Brands for 1.5B USD

Acquisition Highlights
  • This is General Mills’ 19th transaction in the Food sector.
  • This is General Mills’ 4th largest (disclosed) transaction.
  • This is General Mills’ 17th transaction in the United States.
  • This is General Mills’ 2nd transaction in Missouri.

M&A Deal Summary

Date 2024-11-14
Target Whitebridge Pet Brands - North American Premium Cat Feeding and Pet Treating Business
Sector Food
Buyer(s) General Mills
Sellers(s) Whitebridge Pet Brands
Deal Type Divestiture
Deal Value 1.5B USD

Target

Whitebridge Pet Brands - North American Premium Cat Feeding and Pet Treating Business

Chesterfield, Missouri, United States
Whitebridge Pet Brands' North American Premium Cat Feeding and Pet Treating Business includes the Tiki Pets and Cloud Star portfolio of brands. Whitebridge Pet Brands' North American Premium Cat Feeding and Pet Treating Business is based in Chesterfield, Missouri.

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Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees34,000
Revenue 19.9B USD (2024)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 21 of 21
Sector: Food M&A 19 of 19
Type: Divestiture M&A Deals 4 of 4
State: Missouri M&A 2 of 2
Country: United States M&A 17 of 17
Year: 2024 M&A 2 of 2
Size (of disclosed) 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-12 General Mills Canadian Yogurt Business

Saint-Hyacinthe, Quebec, Canada

General Mills' Canadian Yogurt Business provides several yogurt brands including Yoplait and Liberté, as well as a manufacturing facility in Saint-Hyacinthe, Québec.

Sell -

Seller(S) 1

SELLER

Whitebridge Pet Brands

Chesterfield, Missouri, United States

Category Company
Sector Food
DESCRIPTION

Whitebridge Pet Brands is a provider of natural, wholesome, and minimally processed food and treats for dogs and cats. The Company’s family of brands – Cloud Star, Buddy Biscuits, Wag More Bark Less, Tiki Cat, Tiki Dog, Dogswell, and Nutrisca are sold through a variety of retailers across the U.S. and Canada. Whitebridge Pet Brands is based in Chesterfield, Missouri.


DEAL STATS #
Overall 1 of 1
Sector: Food M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Missouri M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 Grizzly Pet Products

Woodinville, Washington, United States

Grizzly Pet Products LLC produces cat and dog supplements which are made primarily from Wild Alaskan fish oils. Grizzly Pet Products was founded in 2002 and is based in Woodinville, Washington.

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