M&A Deal Summary

General Mills Acquires TNT Crust

On May 11, 2022, General Mills acquired food company TNT Crust from Peak Rock Capital

Acquisition Highlights
  • This is General Mills’ 17th transaction in the Food sector.
  • This is General Mills’ 15th transaction in the United States.
  • This is General Mills’ 1st transaction in Missouri.

M&A Deal Summary

Date 2022-05-11
Target TNT Crust
Sector Food
Buyer(s) General Mills
Sellers(s) Peak Rock Capital
Deal Type Add-on Acquisition
Advisor(s) Evercore Group
Goldman Sachs (Financial)
Kirkland & Ellis (Legal)

Target

TNT Crust

St. Charles, Missouri, United States
TNT Crust manufactures and distributes partially baked self‐rising, flatbread, and other pizza crusts for the foodservice and retail channels. The Company offers products to a diverse customer base of blue-chip restaurants, pizza manufacturers, and food service distributors. TNT Crust was formed in 1981 and is based in Green Bay, Wisconsin.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 18 of 20
Sector (Food) 17 of 18
Type (Add-on Acquisition) 15 of 17
State (Missouri) 1 of 1
Country (United States) 15 of 16
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-24 General Mills - European Dough Businesses

Germany

General Mills' European Dough Businesses provides ready-to-bake dough solutions.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-25 General Mills - Helper and Suddenly Salad Brands

Minneapolis, Minnesota, United States

General Mills' Helper and Suddenly Salad Brands provide meals and salads for clients.

Sell -

Seller(S) 1

SELLER

Peak Rock Capital

Austin, Texas, United States

Category Private Equity Firm
Founded 2012
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peak Rock Capital is a generalist private equity firm that makes debt and equity investments in middle-market companies. The Firm targets businesses with $50 million to $1 billion in revenue and can commit up to $500 million per transaction. Sectors of interest include business services, consumer products, distribution, energy services, healthcare, industrials, manufacturing, media, and metals. Peak Rock will consider a variety of transaction situations - from leveraged buyouts and recapitalizations to special situations. Peak Rock is based in Austin, Texas.


DEAL STATS #
Overall 16 of 17
Sector (Food) 4 of 4
Type (Add-on Acquisition) 7 of 8
State (Missouri) 2 of 2
Country (United States) 14 of 15
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-10 Mojix

Los Angeles, California, United States

Mojix is a provider of item-level supply chain intelligence software. Mojix builds business intelligence from event-triggered actions tracking billions of unique identities, following item lifecycles from source to shelf. Mojix was founded in 2004 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-02 626 Imaging Services

Delray Beach, Florida, United States

626 Imaging Services provider of imaging equipment maintenance services, focused on providing responsive service to outpatient imaging centers, hospitals, and other Independent Service Organizations. 626 Imaging Services was founded in 2012 and is based in Delray Beach, Florida.

Buy -