Add-on Acquisition • Food

General Mills Acquires Small Planet Foods

On December 16, 1999, General Mills acquired food company Small Planet Foods

Acquisition Context
  • This is General Mills’ 3rd transaction in the Food sector.
  • This is General Mills’ 4th transaction in the United States.
  • This is General Mills’ 1st transaction in Washington.

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M&A Deal Summary

Date December 16, 1999
Target Small Planet Foods
Sector Food
Buyer(s) General Mills
Deal Type Add-on Acquisition

Target Company

Small Planet Foods

Sedro-Woolley, Washington, United States
Small Planet owns the Cascadian Farm brand of organic frozen fruits, vegetables and juices, entrees and pickled foods. It also owns the Muir Glen line of organic canned tomatoes, pasta sauces, salsa and condiments. Small Planet has about 90 employees.
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Buyer Overview 1

Buyer

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees34,000
Revenue 19.9B USD (2024)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


Deal Context for Buyer #
Overall 4 of 21
Sector: Food 3 of 19
Type: Add-on Acquisition 4 of 17
State: Washington 1 of 1
Country: United States 4 of 17
Year: 1999 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1999-08-13 Gardetto s Bakery

Milwaukee, Wisconsin, United States

Gardetto's Bakery Inc. is a producer of baked snack mixes and flavored pretzels across the US.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2000-07-17 Pillsbury

Minneapolis, Minnesota, United States

Pillsbury is a producer of food products. Company brands include Pillsbury, Green Giant vegetables, Haagen-Daz ice cream and Old El Paso Mexican food. Pillsbury was formed in 1869 and is based in Minneapolis, Minnesota.

Buy $10.5B