M&A Deal Summary

General Mills Acquires Edgard & Cooper

On April 30, 2024, General Mills acquired food company Edgard & Cooper

Acquisition Highlights
  • This is General Mills’ 18th transaction in the Food sector.
  • This is General Mills’ 1st transaction in Belgium.

M&A Deal Summary
Date 2024-04-30
Target Edgard & Cooper
Sector Food
Buyer(s) General Mills
Deal Type Add-on Acquisition
Advisor(s) Morgan Stanley (Financial)
Linklaters (Legal)

Target

Edgard & Cooper

Kortrijk, Belgium
Edgard & Cooper is an independent pet food company. With omnichannel distribution capabilities and a commitment to sustainability, the brand is delivering high-quality pet food to dogs and cats across Europe while reducing its impact on the planet. Edgard & Cooper was founded in 2014 and is based in Kortrijk, Belgium.

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Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States
Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 20 of 21
Sector (Food) 18 of 19
Type (Add-on Acquisition) 17 of 17
Country (Belgium) 1 of 1
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-09 Fera Pets

Glendale, California, United States

Fera Pets provides a veterinarian-formulated line of pet-approved supplements. Each product is manufactured in the USA and bears the NASC seal. Fera Pets is based in Glendale, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-14 Whitebridge Pet Brands - North American Premium Cat Feeding and Pet Treating Business

Chesterfield, Missouri, United States

Whitebridge Pet Brands' North American Premium Cat Feeding and Pet Treating Business includes the Tiki Pets and Cloud Star portfolio of brands. Whitebridge Pet Brands' North American Premium Cat Feeding and Pet Treating Business is based in Chesterfield, Missouri.

Buy $1.5B
Mergr

Product

Company

Legal