M&A Deal Summary

General Mills Acquires Fera Pets

On November 9, 2023, General Mills acquired consumer products company Fera Pets

Acquisition Highlights
  • This is General Mills’ 1st transaction in the Consumer Products sector.
  • This is General Mills’ 16th transaction in the United States.
  • This is General Mills’ 2nd transaction in California.

M&A Deal Summary

Date 2023-11-09
Target Fera Pets
Sector Consumer Products
Buyer(s) General Mills
Deal Type Add-on Acquisition

Target

Fera Pets

Glendale, California, United States
Fera Pets provides a veterinarian-formulated line of pet-approved supplements. Each product is manufactured in the USA and bears the NASC seal. Fera Pets is based in Glendale, California.

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Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 19 of 20
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 16 of 17
State (California) 2 of 2
Country (United States) 16 of 16
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-25 General Mills - Helper and Suddenly Salad Brands

Minneapolis, Minnesota, United States

General Mills' Helper and Suddenly Salad Brands provide meals and salads for clients.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-30 Edgard & Cooper

Kortrijk, Belgium

Edgard & Cooper is an independent pet food company. With omnichannel distribution capabilities and a commitment to sustainability, the brand is delivering high-quality pet food to dogs and cats across Europe while reducing its impact on the planet. Edgard & Cooper was founded in 2014 and is based in Kortrijk, Belgium.

Buy -