M&A Deal Summary

General Mills Acquires Blue Buffalo Pet Products

On February 23, 2018, General Mills acquired food company Blue Buffalo Pet Products for 8.0B USD

Acquisition Highlights
  • This is General Mills’ 15th transaction in the Food sector.
  • This is General Mills’ 2nd largest (disclosed) transaction.
  • This is General Mills’ 13th transaction in the United States.
  • This is General Mills’ 1st transaction in Connecticut.

M&A Deal Summary
Date 2018-02-23
Target Blue Buffalo Pet Products
Sector Food
Buyer(s) General Mills
Deal Type Add-on Acquisition
Deal Value 8.0B USD
Advisor(s) J.P. Morgan Securities (Financial)
Simpson Thacher & Bartlett (Legal)

Target

Blue Buffalo Pet Products

Wilton, Connecticut, United States
Blue Buffalo Pet Products, Inc. is a natural pet food company, providing natural foods and treats for dogs and cats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines.

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Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States
Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 16 of 21
Sector (Food) 15 of 19
Type (Add-on Acquisition) 14 of 17
State (Connecticut) 1 of 1
Country (United States) 13 of 17
Year (2018) 1 of 1
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-06 EPIC Provisions

Austin, Texas, United States

EPIC Provisions LLC is a category-creating meat snacks company. It manufactures and sells meat-based protein bars in the United States.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-23 Yoplait

Minneapolis, Minnesota, United States

Yoplait provides a range of dairy products. The company has direct operations in countries including France, the United Kingdom, and Canada, and also manages a network of 26 franchisees that license Yoplait brands. Yoplait was founded in 2001 and is based in Minneapolis, Minnesota.

Sell -
Mergr

Product

Company

Legal