M&A Deal Summary

General Mills Acquires Annie s

On September 8, 2014, General Mills acquired food company Annie s for 820M USD

Acquisition Highlights
  • This is General Mills’ 12th transaction in the Food sector.
  • This is General Mills’ 5th largest (disclosed) transaction.
  • This is General Mills’ 11th transaction in the United States.
  • This is General Mills’ 1st transaction in California.

M&A Deal Summary
Date 2014-09-08
Target Annie s
Sector Food
Buyer(s) General Mills
Deal Type Add-on Acquisition
Deal Value 820M USD
Advisor(s) J.P. Morgan Securities (Financial)
Proskauer Rose LLP (Legal)

Target

Annie s

Berkeley, California, United States
Annie's, Inc. is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods.

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Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States
Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 13 of 20
Sector (Food) 12 of 18
Type (Add-on Acquisition) 11 of 17
State (California) 1 of 2
Country (United States) 11 of 16
Year (2014) 1 of 1
Size (of disclosed) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-01 Immaculate Baking

Wakefield, Massachusetts, United States

Immaculate Baking Co. is a manufacturer and marketer of all-natural and organic refrigerated dough products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-03 General Mills - Green Giant and Le Sueur Brands

Minneapolis, Minnesota, United States

General Mills - Green Giant and Le Sueur brands is a provider of nutritious vegetables food products.

Sell $765M
Mergr

Product

Company

Legal