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M&A Deal Summary

General Idea Agency Acquires Reference NYC

On November 22, 2022, General Idea Agency acquired marketing company Reference NYC

Acquisition Highlights
  • This is General Idea Agency’s 1st transaction in the Marketing sector.
  • This is General Idea Agency’s 1st transaction in the United States.
  • This is General Idea Agency’s 1st transaction in New York.

M&A Deal Summary
Date 2022-11-22
Target Reference NYC
Sector Marketing
Buyer(s) General Idea Agency
Deal Type Add-on Acquisition

Target

Reference NYC

New York, New York, United States
Reference NYC is a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design. Reference NYC is based in New York.

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Buyer(S) 1

Buyer

General Idea Agency

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

General Idea is a brand agency at the intersection of creativity, culture, and technology. General Idea is based in New York.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
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