Add-on Acquisition • Marketing

General Idea Agency Acquires Reference NYC

On November 22, 2022, General Idea Agency acquired marketing company Reference NYC

Acquisition Context

This is General Idea Agency’s 1st transaction in the Marketing sector.
This is General Idea Agency’s 1st transaction in the United States.
This is General Idea Agency’s 1st transaction in New York.

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M&A Deal Summary
Date	November 22, 2022
Target	Reference NYC
Sector	Marketing
Buyer(s)	General Idea Agency
Deal Type	Add-on Acquisition

Target Company

Reference NYC

New York, New York, United States

Reference NYC is a technology arts studio that provides dynamic branding, creative direction, spatial communication, and motion design. Reference NYC is based in New York.

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Buyer Overview 1

Buyer

General Idea Agency

New York, New York, United States

Category	Company
Sector	Marketing

DESCRIPTION

General Idea is a brand agency at the intersection of creativity, culture, and technology. General Idea is based in New York.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
State: New York	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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