Investment Summary

General Atlantic Invests In Hotmart

On June 3, 2019, growth capital firm General Atlantic invested in software company Hotmart

Investment Highlights
  • This is General Atlantic’s 14th transaction in the Software sector.
  • This is General Atlantic’s 3rd transaction in the Netherlands.

Investment Summary

Date 2019-06-03
Target Hotmart
Sector Software
Investor(s) General Atlantic
Deal Type Venture

Target

Hotmart

Amsterdam, Netherlands
Hotmart develops and markets a software and technology platform that helps small and medium sized content producers to create, manage and promote digital products. Hotmart was founded in 2011 and is based in Amsterdam, Netherlands.

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Investor(S) 1

Investor

General Atlantic

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1980
PE ASSETS 105.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in New York, New York.


DEAL STATS #
Overall 222 of 364
Sector: Software M&A 14 of 28
Type: Venture M&A Deals 40 of 98
Country: Netherlands M&A 3 of 8
Year: 2019 M&A 10 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-03 Kiwi.com

Brno, Czech Republic

Kiwi.com is an online travel booking platform powered by cutting-edge technology. Kiwi.com has a unique ability to offer expansive flight options to value-conscious consumers. Kiwi.com was founded in 2012 and is based in Brno, Czech Republic.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-05 NoBroker

Bengaluru, India

NoBroker is an end-to-end C2C real estate transaction platform in India. NoBroker was founded in 2014 and is based in Bengaluru, Karnataka.

Buy -