Investment Summary

General Atlantic and Crux Capital Invest In Buff City Soap

On June 2, 2021, growth capital firm General Atlantic and private equity firm Crux Capital invested in consumer products company Buff City Soap

Investment Highlights
  • This is General Atlantic’s 5th and Crux Capital’s 1st transaction in the Consumer Products sector.
  • This is General Atlantic’s 128th and Crux Capital’s 2nd transaction in the United States.
  • This is General Atlantic’s 10th and Crux Capital’s 2nd transaction in Texas.

Investment Summary

Date 2021-06-02
Target Buff City Soap
Sector Consumer Products
Investor(s) General Atlantic
Crux Capital
Deal Type Growth Capital

Target

Buff City Soap

Dallas, Texas, United States
Buff City Soap is a plant-based home and personal care brand franchise formed with a mission to create plant-based products free of harsh chemicals and detergents. Buff City Soap’s delightfully smelling and uniquely handmade soap, laundry, bath, and body products are disrupting the retail beauty and consumer goods categories. Buff City Soap was formed in 2013 and is based in Dallas, Texas.

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Investor(S) 2

Investor

General Atlantic

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1980
PE ASSETS 73.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in Greenwich, Connecticut.


DEAL STATS #
Overall 277 of 343
Sector (Consumer Products) 5 of 5
Type (Growth Capital) 113 of 129
State (Texas) 10 of 12
Country (United States) 128 of 163
Year (2021) 16 of 45
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-24 Genesis MedTech

Singapore, Singapore

Genesis MedTech is a medical device company focuses on value segment multi-therapy medical device products for emerging markets with sales and distribution through its established commercial network. Genesis MedTech is based in Singapore.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-11 Fresha

London, United Kingdom

Fresha is a beauty and wellness integrated software and payments platform. Fresha transforms beauty and wellness business operations by enabling the acceptance of online appointment bookings, processing of card payments and managing customer records, along with automations for marketing, staffing, product inventory and accounting, all in one place. Fresha was founded in 2015 and is based in London, United Kingdom.

Buy -
DESCRIPTION

Crux Capital is a private equity firm focused on investments in the consumer and business services sectors. Crux Capital considers majority or significant minority positions in companies with EBITDA between $1 and $15 million and revenue between $5 and $100 million. The Firm generally invests in the lifestyle, health, retail, personal care, healthcare, IT services, and human capital subsectors. Crux Capital will consider a variety of investment situations including growth financings, buyouts, successions, and recapitalizations. Crux Capital was founded in 2019 and is headquartered in Dallas, Texas.


DEAL STATS #
Overall 2 of 4
Sector (Consumer Products) 1 of 1
Type (Growth Capital) 2 of 2
State (Texas) 2 of 4
Country (United States) 2 of 4
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-03 Superscapes

Carrollton, Texas, United States

Superscapes is a provider of commercial landscaping design, installation, and maintenance services. Superscapes was founded in 2000 and is based in Carrollton, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-10 HTeaO

Midland, Texas, United States

HTeaO is an iced tea franchisor with 68 locations in five states, and more than 425 franchise licenses . HTeaO serves ultra-premium tea, water, coffee, and related products to customers in-store and drive-thru. 24 handcrafted flavors of sweetened and unsweetened tea are sold at each location, created with a proprietary water filtration system and 100% natural ingredients. HTeaO was founded in 2009 and is based in Midland, Texas.

Buy -