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M&A Deal Summary

General Atlantic and Ringier AG Acquire SMG Group

On November 11, 2021, growth capital firm General Atlantic and Ringier AG acquired information technology company SMG Group

Acquisition Highlights
  • This is General Atlantic’s 38th and Ringier AG’s 1st transaction in the Information Technology sector.
  • This is General Atlantic’s 1st and Ringier AG’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2021-11-11
Target SMG Group
Sector Information Technology
Buyer(s) General Atlantic
Ringier AG
Deal Type Joint Venture

Target

SMG Group

Zurich, Switzerland
SMG Group is a group of Swiss digital classifieds and marketplace assets in the real estate, car, generalist and financial services sectors. SMG Group was formed in 2021 and is based in Zurich, Switzerland.

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Buyer(S) 2

Buyer

General Atlantic

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1980
PE ASSETS 105.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in New York, New York.

DEAL STATS #
Overall 305 of 364
Sector: Information Technology M&A 38 of 45
Type: Joint Venture M&A Deals 2 of 2
Country: Switzerland M&A 1 of 1
Year: 2021 M&A 41 of 46
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-06 HighLevel

Dallas, Texas, United States

HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. HighLevel platform provides agencies with the tools (CRM, Email, 2-Way SMS, Funnel Builder, Workflows, Facebook & Instagram messaging, and more), the support, and the resources to help agencies grow and scale. HighLevel was formed in 2018 and is based in Dallas, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-17 AnyDesk

Stuttgart, Germany

AnyDesk is a provider of remote desktop software. The company enables users a secure way to remotely access one device to another, with all common operating systems and from cell phones to mainframes. AnyDesk was founded in 2014 and is based in Stuttgart, Germany.

Buy -
Buyer

Ringier AG

Zurich, Switzerland
Category Company
Founded 1833
Sector Marketing
DESCRIPTION

Ringier today operates media brands in the print, TV, radio, online and mobile arenas.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 1 of 1
Type: Joint Venture M&A Deals 1 of 1
Country: Switzerland M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-23 DealDey

Lagos, Nigeria

DealDey is an online shopping platform.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-02 DeinDeal

Zurich, Switzerland

DeinDeal is an online marketplace that offers a diverse range of products and services, including exclusive deals and discounts across various categories such as fashion, electronics, travel, and lifestyle. DeinDeal was formed in 2010 and is based in Zurich, Switzerland.

Sell -
Mergr

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