M&A Deal Summary

General Atlantic Acquires Kayali

On February 17, 2025, growth capital firm General Atlantic acquired consumer products company Kayali from Huda Beauty

Acquisition Highlights
  • This is General Atlantic’s 7th transaction in the Consumer Products sector.
  • This is General Atlantic’s 173rd transaction in the United States.
  • This is General Atlantic’s 3rd transaction in Ohio.

M&A Deal Summary

Date 2025-02-17
Target Kayali
Sector Consumer Products
Buyer(s) General Atlantic
Sellers(s) Huda Beauty
Deal Type Divestiture

Target

Kayali

Worthington , Ohio, United States
Kayali is a global fragrance house inspired by Middle Eastern heritage and the art of fragrance layering. Kayali was formed in 2018 and is based in Worthington, Ohio.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

General Atlantic

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1980
PE ASSETS 105.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in New York, New York.


DEAL STATS #
Overall 359 of 364
Sector: Consumer Products M&A 7 of 7
Type: Divestiture M&A Deals 6 of 6
State: Ohio M&A 3 of 3
Country: United States M&A 173 of 175
Year: 2025 M&A 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-01 Vox Media

Washington, District of Columbia, United States

Vox Media is a tech-enabled digital media company that owns and operates a collection of seven premium-brand online publishing assets in distinct vertical categories, including Vox (general news and culture), SB Nation (sports), The Verge (technology), Re/code (technology), Polygon (gaming), Eater (dining and nightlife), Racked (shopping and retail), and Curbed (real estate). Vox Media was founded in 2003 and is based in Washington DC.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-03 Esker

Lyon, France

Esker is a document process automation, helping organizations around the world automate their manual business processes with a suite of on-demand and on-premises solutions. Esker was founded in 1985 and is based in Lyon, France.

Buy -

Seller(S) 1

SELLER

Huda Beauty

Dubai, United Arab Emirates

Category Company
Founded 2013
Sector Consumer Products
DESCRIPTION

Huda Beauty is a provider of beauty care products. The first Huda Beauty product was a collection of false eyelashes and has since expanded to include a full range of products with launches in retail outlets including ShopHudaBeauty.com, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty. Huda Beauty was founded in 2013 and is based in Dubai, United Arab Emirates.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Ohio M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 Kayali

Worthington , Ohio, United States

Kayali is a global fragrance house inspired by Middle Eastern heritage and the art of fragrance layering. Kayali was formed in 2018 and is based in Worthington, Ohio.

Buy -