M&A Deal Summary

General Atlantic and Axel Springer Acquire Axel Springer Digital Classifieds

On March 6, 2012, growth capital firm General Atlantic and Axel Springer acquired digital media company Axel Springer Digital Classifieds

Acquisition Highlights
  • This is General Atlantic’s 1st and Axel Springer’s 1st transaction in the Digital Media sector.
  • This is General Atlantic’s 7th and Axel Springer’s 3rd transaction in Germany.
Investment Fate
  • Axel Springer Digital Classifieds was sold to a consortium of buyers in 2015.

M&A Deal Summary

Date 2012-03-06
Target Axel Springer Digital Classifieds
Sector Digital Media
Buyer(s) General Atlantic
Axel Springer
Deal Type Joint Venture

Target

Axel Springer Digital Classifieds

Germany
Axel Springer Digital Classifieds is an international player in the digital classifieds marketplace.

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Buyer(S) 2

Buyer

General Atlantic

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1980
PE ASSETS 105.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in New York, New York.


DEAL STATS #
Overall 98 of 364
Sector: Digital Media M&A 1 of 5
Type: Joint Venture M&A Deals 1 of 2
Country: Germany M&A 7 of 18
Year: 2012 M&A 2 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-03 Kaspersky Lab ZAO

Moscow, Russia

Kaspersky Lab is one of the fastest growing IT security vendors worldwide. Today it is firmly positioned as one of the world’s top four leading antivirus vendors*. Kaspersky Lab continues to further improve its market position, demonstrating higher growth rates than the market in general.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-07 Barteca Restaurant Group

Norwalk, Connecticut, United States

Barteca Restaurant Group is a restaurant group that serves tapas using seasonal picks from local markets and unusual specialties from Spain and the Mediterranean. Barcelona also offers an extensive selection of wines from Spain and South America featuring over 40 wines by the glass. Barteca Restaurant Group was founded in 1995 and is based in Norwalk, Connecticut.

Buy -
Buyer

Axel Springer

Berlin, Germany

Category Company
Founded 1946
Sector Publishing
Employees16,233
Revenue 3.2B EUR (2018)
DESCRIPTION
Entrance to Axel Springer's corporate headquarters in Berlin.
Entrance to Axel Springer's corporate headquarters in Berlin.

Axel Springer is a publisher of newspapers and magazines. Axel Springer was founded in 1946 and is based in Berlin, Germany.


DEAL STATS #
Overall 5 of 9
Sector: Digital Media M&A 1 of 3
Type: Joint Venture M&A Deals 1 of 1
Country: Germany M&A 3 of 3
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-18 Seloger.Com SA

Paris, United States

Seloger.Com SA is a web-based property for listing houses. Its sites include seloger.com and immostreet.com.

Buy €633M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-25 Axel Springer - European Newspaper TV Guide Women s Magazines

Berlin, Germany

Axel Springer's European Newspaper, TV Guide, Women's Magazines.

Sell €920M