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  6. Gen3 Marketing Acquires OAK Digital

M&A Deal Summary

Gen3 Marketing Acquires OAK Digital

On December 16, 2021, Gen3 Marketing acquired marketing company OAK Digital

Acquisition Highlights
  • This is Gen3 Marketing’s 2nd transaction in the Marketing sector.
  • This is Gen3 Marketing’s 1st transaction in the United States.
  • This is Gen3 Marketing’s 1st transaction in Texas.

M&A Deal Summary
Date 2021-12-16
Target OAK Digital
Sector Marketing
Buyer(s) Gen3 Marketing
Deal Type Add-on Acquisition

Target

OAK Digital

Houston, Texas, United States
OAK Digital is a digital marketing services firm that provides end-to-end affiliate services, including strategy formulation, content publisher recruitment, and management and analytics, to direct-to-consumer companies across a broad spectrum of retail industries. OAK Digital was founded in 2015 and is based in Houston, Texas.

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Buyer(S) 1

Buyer

Gen3 Marketing

Blue Bell, Pennsylvania, United States
Category Company
Founded 2007
Sector Marketing
DESCRIPTION

Gen3 Marketing is a digital marketing agency that provides affiliate marketing services to customers (“advertisers”) by optimizing advertisers’ positioning of their products and services on third party websites (“publishers” or “affiliates”). Gen3 Marketing was founded in 2007 and is based in Blue Bell, Pennsylvania.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-07 Optimus Performance Marketing

Plymouth, United Kingdom

Optimus Performance Marketing is an affiliate marketing agency with an unparalleled reputation for delivering cost-effective results for brands across the UK, France, Germany, Netherlands, Ireland, Finland, Spain, Portugal, Italy, Switzerland, Belgium, Sweden, Denmark, Australia, Singapore, South Africa and beyond. Optimus Performance Marketing was founded in 2006 and is based in Plymouth, United Kingdom.

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