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  6. gen.video Acquires Bounty

M&A Deal Summary

gen.video Acquires Bounty

On September 9, 2024, gen.video acquired internet software and services company Bounty

Acquisition Highlights
  • This is gen.video’s 1st transaction in the Internet Software and Services sector.
  • This is gen.video’s 1st transaction in the United States.
  • This is gen.video’s 1st transaction in Florida.

M&A Deal Summary
Date 2024-09-09
Target Bounty
Sector Internet Software and Services
Buyer(s) gen.video
Deal Type Add-on Acquisition

Target

Bounty

Miami, Florida, United States
Bounty is a UGC marketplace for e-commerce brands on Shopify that turns creators into video marketing machines. The technology provides a platform for creators to earn cash back for engagement, while brands license the videos for paid media. Bounty was founded in 2021 and is based in Miami, Florida.

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Buyer(S) 1

Buyer

gen.video

Weston, Massachusetts, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

gen.video is an influencer marketing company connecting creativity and commerce worldwide. The company specializes in bespoke agency services powered by partnrUP, a toolkit for marketers to collaborate on content, incentivize creators, and provide full-funnel measurement of influencer marketing efforts. gen.video is based in Weston, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
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