M&A Deal Summary

GED Capital Acquires Ovelar Merchandising

On December 2, 2019, private equity firm GED Capital acquired marketing company Ovelar Merchandising from Nazca Capital

Acquisition Highlights
  • This is GED Capital’s 1st transaction in the Marketing sector.
  • This is GED Capital’s 15th transaction in Spain.

M&A Deal Summary

Date 2019-12-02
Target Ovelar Merchandising
Sector Marketing
Buyer(s) GED Capital
Sellers(s) Nazca Capital
Deal Type Secondary Buyout

Target

Ovelar Merchandising

Rivas Vaciamadrid, Spain
Ovelar Merchandising (OM Group) is a provider of visual merchandising, develops and produces global and innovative solutions to stimulate demand at the point of sale of large consumer goods and food retailers (advertising displays, price indicators, shelve accessories).

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Buyer(S) 1

Buyer

GED Capital

Madrid, Spain

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 800M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

GED Capital is an investment firm with funds focused on buyout, expansion, and real estate opportunities in Eastern Europe as well as the Iberian Peninsula. For company investments, prospective businesses are sector leaders, with quality management in place and strong growth potential. Within real estate, GED looks for opportunistic investments in Bulgaria and Romania. GED was formed in 1996 and is headquartered in Madrid.


DEAL STATS #
Overall 21 of 27
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 5 of 6
Country (Spain) 15 of 21
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-09 Nekicesa Packaging S.L.

Madrid, Spain

Nekicesa Packaging S.L. is a folding carton manufacturer, supplying pharmaceutical and cosmetic firms with high-quality packaging. Nekicesa Packaging S.L. was founded in 1965 and is based in Madrid, Spain.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-21 GTT

Alicante, Spain

GTT is a provider of software driving the management of tax collection and electronic administration for national, regional, and local public administrations. The company builds proprietary software that seeks to modernize public administration processes through technological innovation and digital transformation, providing them with technological, organizational, and management support solutions tailored to their specific requirements. GTT was founded in 1998 and is based in Alicante, Spain.

Sell -

Seller(S) 1

SELLER

Nazca Capital

Madrid, Spain

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 755M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Nazca Private Equity is an investment firm focused on investing in private, small and medium-sized Spanish companies. Nazca looks for businesses with value-added products or services, proven track records, leading market positions, and sustainable competitive advantages. Prospective companies generally have sales of €10 to €300 million. The Firm's target investment size is €7 to €50 million. Funds are typically used to support buyouts, growth capital financings, add-ons, and consolidations. Nazca began investing in 2001 and is based in Madrid.


DEAL STATS #
Overall 21 of 28
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 6 of 9
Country (Spain) 21 of 28
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-17 Gestair

Alcobendas, Spain

Gestair is the precursor of business aviation company. It service includes operation of business aircraft and terminal management business aviation maintenance services in base. Gestair was founded in 1977 and is based in Alcobendas, Spain.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-23 One Shot Hotels

Madrid, Spain

One Shot Hotels is an independent hotel chain in the lifestyle niche in Spain. One Shot currently has 11 hotels in emblematic buildings located in prime areas (4 in Madrid, 3 in Valencia, 2 in Seville, 1 in San Sebastián and 1 in Barcelona). One Shot Hotels was founded in 2013 and is based in Madrid, Spain.

Buy -