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  6. Gatekeeper Systems Acquires FaceFirst

M&A Deal Summary

Gatekeeper Systems Acquires FaceFirst

On February 7, 2025, Gatekeeper Systems acquired software company FaceFirst from Elan Growth Partners

Acquisition Highlights
  • This is Gatekeeper Systems’ 1st transaction in the Software sector.
  • This is Gatekeeper Systems’ 2nd transaction in the United States.
  • This is Gatekeeper Systems’ 1st transaction in Texas.

M&A Deal Summary
Date 2025-02-07
Target FaceFirst
Sector Software
Buyer(s) Gatekeeper Systems
Sellers(s) Elan Growth Partners
Deal Type Add-on Acquisition

Target

FaceFirst

Austin, Texas, United States
FaceFirst is a provider of fully automated, user-friendly, turnkey mobile and live-video surveillance facial recognition system that generates automated alerts whenever a face match above a user-defined probability is reached. FaceFirst was founded in 2007 and is based in Camarillo, California.

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Buyer(S) 1

Buyer

Gatekeeper Systems

Foothill Ranch, California, United States
Category Company
Founded 1998
Sector Business Services
DESCRIPTION

Gatekeeper Systems is a provider of intelligent cart solutions to minimize merchandise loss and reduce asset and labor expenditures. Gatekeeper serves a growing customer base of both regional and global blue-chip retailers. Gatekeeper Systems was founded in 1998 and is based in Foothill Ranch, California.

DEAL STATS #
Overall 4 of 4
Sector (Software) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Texas) 1 of 1
Country (United States) 2 of 2
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-24 Carttec

Eislingen, Germany

Carttec GmbH is a distributor of cart containment and loss prevention solutions primarily in Europe. Carttec GmbH is based in Eislingen, Germany.

Buy -

Seller(S) 1

SELLER

Elan Growth Partners

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2018
Size Small
Type Sector Agnostic
DESCRIPTION

Elan Growth Partners is a growth-oriented investment firm that targets lower middle-market companies operating in the manufacturing, niche software, business services, and food sectors. The Firm looks to commit $5 to $25 million in profitable Western US-based companies with up to $6 million of EBITDA. Elan Growth Partners was formed in 2018 and is headquartered in Carlsbad, California.

DEAL STATS #
Overall 2 of 2
Sector (Software) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Texas) 1 of 1
Country (United States) 2 of 2
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-18 Custom Power

Fountain Valley, California, United States

Custom Power is a manufacturer of highly customized as well as off-the-shelf energy solutions for portable and stationary products used in medical, defense, aerospace, industrial, and green energy markets. Custom Power was founded in 1965 and is based in Fountain Valley, California.

Sell -
Mergr

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