M&A Deal Summary

GartenHaus Acquires Outdoor Toys

On October 26, 2021, GartenHaus acquired e-commerce company Outdoor Toys

Acquisition Highlights
  • This is GartenHaus’ 2nd transaction in the E-Commerce sector.
  • This is GartenHaus’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2021-10-26
Target Outdoor Toys
Sector E-Commerce
Buyer(s) GartenHaus
Deal Type Add-on Acquisition

Target

Outdoor Toys

Kington, United Kingdom
Outdoor Toys is an online D2C retailer of outdoor garden toys that offers over 1,000 products and specializes in Modular Toys, including swing sets, slides and climbing frames, as well as ride-on toys, trampolines, sandpits, and accessories. The company operates a vertically integrated value chain with its own product design, UK manufacturing, customer service, dedicated logistics fleet and direct online sales to customers through its own website as well as online marketplaces. Outdoor Toys is based in Kington, United Kingdom.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

GartenHaus

Hamburg, Germany

Category Company
Founded 2002
Sector E-Commerce
Employees75
DESCRIPTION

GartenHaus is an online platform for garden homes, sheds, saunas, and related products in the DACH region. The Company offers a one-stop platform for customers – from planning to realisation and maintenance of their garden and home projects. Gartenhaus was founded in 2002 and is based in Hamburg, Germany.


DEAL STATS #
Overall 2 of 2
Sector: E-Commerce M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-22 Polhus AB

Malmö, Sweden

Polhus is a fastest growing brand in the e-commerce of wooden houses in Northern Europe. The company sells its self-designed Swedish cottages, garden houses, saunas, playhouses, and much more throughout Northern Europe. Its head office is in Malmö and the back office is in Tallinn (Estonia), which is also where the production site is.

Buy -