M&A Deal Summary

gamigo AG Acquires Verve Wireless

On January 23, 2020, gamigo AG acquired marketing company Verve Wireless

Acquisition Highlights
  • This is gamigo AG’s 1st transaction in the Marketing sector.
  • This is gamigo AG’s 2nd transaction in the United States.
  • This is gamigo AG’s 1st transaction in New York.

M&A Deal Summary
Date 2020-01-23
Target Verve Wireless
Sector Marketing
Buyer(s) gamigo AG
Deal Type Add-on Acquisition

Target

Verve Wireless

New York, New York, United States
Verve Wireless, Inc. is a mobile marketing platform that connects advertisers with consumers to deliver sales. The company's proprietary first-party location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling mobile advertising experiences. Verve Wireless was formed in 2005 and is based in New York, New York.

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Buyer(S) 1

Buyer

gamigo AG

Hamburg, Germany
Category Company
Founded 2000
Sector Digital Media
Employees104
DESCRIPTION

gamigo AG is a publisher for free-to-play mobile and online games and also offers modular Software as a Service solutions for business customers within the scope of the gamigo platform strategy. gamigo platform helps publishers and developers from all over the world publish and promote their products efficiently and cost-effectively.

DEAL STATS #
Overall 10 of 10
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 7 of 7
State (New York) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-24 HoneyTracks

Munich, Germany

HoneyTracks GmbH is a provider of SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based).

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