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  5. gamigo AG Acquires HoneyTracks

M&A Deal Summary

gamigo AG Acquires HoneyTracks

On August 24, 2016, gamigo AG acquired digital media company HoneyTracks from iQU B.V.

Acquisition Highlights
  • This is gamigo AG’s 7th transaction in the Digital Media sector.
  • This is gamigo AG’s 6th transaction in Germany.

M&A Deal Summary
Date 2016-08-24
Target HoneyTracks
Sector Digital Media
Buyer(s) gamigo AG
Sellers(s) iQU B.V.
Deal Type Divestiture

Target

HoneyTracks

Munich, Germany
HoneyTracks GmbH is a provider of SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based).

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Buyer(S) 1

Buyer

gamigo AG

Hamburg, Germany
Category Company
Founded 2000
Sector Digital Media
Employees104
DESCRIPTION

gamigo AG is a publisher for free-to-play mobile and online games and also offers modular Software as a Service solutions for business customers within the scope of the gamigo platform strategy. gamigo platform helps publishers and developers from all over the world publish and promote their products efficiently and cost-effectively.

DEAL STATS #
Overall 9 of 10
Sector: Digital Media M&A 7 of 7
Type: Divestiture M&A Deals 3 of 3
Country: Germany M&A 6 of 6
Year: 2016 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-05 highdigit

Berlin, Germany

highdigit GmbH is a game publishers and developers modular all-in-one solutions for the operation and marketing of their products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-23 Verve Wireless

New York, New York, United States

Verve Wireless, Inc. is a mobile marketing platform that connects advertisers with consumers to deliver sales. The company's proprietary first-party location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling mobile advertising experiences. Verve Wireless was formed in 2005 and is based in New York, New York.

Buy -

Seller(S) 1

SELLER

iQU B.V.

Haarlem, Netherlands
Category Company
Founded 2009
Sector Marketing
DESCRIPTION

iQU B.V. is a digital marketing agency dedicated to games, providing services in the field of player acquisition through performance, dialogue and branding media strategies.

DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-03 TinyLoot BV

Haarlem, Netherlands

TinyLoot BV is a mobile application that allows the user to manage their favorite games.

Buy -
Mergr

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