M&A Deal Summary

GameSquare Acquires Zoned

On July 27, 2021, GameSquare acquired media company Zoned for 8M USD

Acquisition Highlights
  • This is GameSquare’s 1st transaction in the Media sector.
  • This is GameSquare’s largest (disclosed) transaction.
  • This is GameSquare’s 1st transaction in the United States.
  • This is GameSquare’s 1st transaction in California.

M&A Deal Summary
Date 2021-07-27
Target Zoned
Sector Media
Buyer(s) GameSquare
Deal Type Add-on Acquisition
Deal Value 8M USD

Target

Zoned

Los Angeles, California, United States
Zoned is a full-service creative agency and venture studio built at the intersection of gaming and culture. The company help brands and individuals identify their lane and build equity in the ever-evolving space of esports and gaming. Through a combination of industry expertise and easily digestible campaigns, it infuses cultural elements to make it easier than ever to crossover into space. Zoned is based in Los Angeles, California.

Search 198,242 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

GameSquare

Toronto, Ontario, Canada
Category Company
Sector Media
DESCRIPTION

GameSquare is an international gaming and esports company that seeks to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. The company owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. (“Reciprocity”), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and now Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity’s gaming and esports assets include a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly-owned subsidiary corporation, GCN, Inc., a digital media company focusing on the gaming and esports audience based in Los Angeles, USA. GameSquare is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (California) 1 of 2
Country (United States) 1 of 2
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-20 FaZe Clan

Los Angeles, California, United States

FaZe Clan is an influential gaming organization that operates across multiple verticals designed to reimagine gaming, sports, culture, and entertainment. FaZe has partnered with blue-chip brands such as Porsche, GHOST, DraftKings, and McDonald's, and record-breaking fashion and lifestyle collaborations featuring Nike, Takashi Murakami, Lyrical Lemonade, NFL, Champion, and more - all centered around its top-tier talent collective with gaming rooted at the core. FaZe Clan was formed in 2010 and is based in Los Angeles, California.

Buy -
Mergr

Product

Company

Legal