M&A Deal Summary

Game Acquires Multiplay

On March 2, 2015, Game acquired digital media company Multiplay for 20M GBP

Acquisition Highlights
  • This is Game’s 1st transaction in the Digital Media sector.
  • This is Game’s 0th largest (disclosed) transaction.
  • This is Game’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2015-03-02
Target Multiplay
Sector Digital Media
Buyer(s) Game
Deal Type Add-on Acquisition
Deal Value 20M GBP

Target

Multiplay

Southampton, United Kingdom
Multiplay (UK) Ltd. is a community-based games company focusing on gaming events, including Insomnia, its flagship consumer event, eSports and online multiplayer gaming services.

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Buyer(S) 1

Buyer

Game

Basingstoke, United Kingdom

Category Company
Sector Retail
Revenue 782M GBP (2018)
DESCRIPTION

Game is a retailer of video games and gaming-related products to the gaming communities of the UK, Spain, and beyond, providing more ways for gamers to enjoy more games and unique gaming experiences, more often. Game's UK and Spanish retail businesses are the market leaders in those geographical areas, operating a total of over 560 stores across the two areas, a fully integrated omnichannel offer, including the multi-award-winning GAME App, and over 4.5 million active customers across its Reward programmes. The company is developing its proposition with the continued expansion of BELONG, the Group's leisure experience, which brings video gaming to high streets, shopping centres and communities nationwide. Through its esports and events activities, the Group is delivering unparalleled consumer gaming experiences directly, and on behalf of third parties, including its flagship event, Insomnia, the UK's largest gaming festival. Game was formed in 1992 and is based in Basingstoke, United Kingdom.


DEAL STATS #
Overall 2 of 5
Sector (Digital Media) 1 of 2
Type (Add-on Acquisition) 2 of 2
Country (United Kingdom) 1 of 3
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-09-19 Gameswizards

Belconnen, Australia

Gameswizards is a retailer of computer software, hardware and video gaming products.

Buy AU$4M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-22 Ads Reality

London, United Kingdom

Ads Reality Ltd. is an augmented reality software company. Ads Reality allows retailers and brands to easily connect and engage consumers through their mobile device, augmenting digital information, videos or animation across products whether at home, in-store or on the move.

Buy -