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  6. Gallagher Acquires Affinity Marketing Group

M&A Deal Summary

Gallagher Acquires Affinity Marketing Group

On December 18, 2014, Gallagher acquired marketing company Affinity Marketing Group

Acquisition Highlights
  • This is Gallagher’s 1st transaction in the Marketing sector.
  • This is Gallagher’s 161st transaction in the United States.
  • This is Gallagher’s 5th transaction in Massachusetts.

M&A Deal Summary
Date 2014-12-18
Target Affinity Marketing Group
Sector Marketing
Buyer(s) Gallagher
Deal Type Add-on Acquisition

Target

Affinity Marketing Group

Natick, Massachusetts, United States
Affinity Marketing Group (AMG) is a national program broker that provides access to products and services designed for members of affinity groups, associations and fraternal organizations throughout the United States. It specializes in developing coverage programs for its client sponsors that reach over 25 million consumers with AMG's offerings of affinity products such as life, auto, home and ancillary health insurance, identity theft protection and business service discounts.

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Buyer(S) 1

Buyer

Gallagher

Rolling Meadows, Illinois, United States
Category Company
Founded 1927
Sector Insurance
Employees56,000
Revenue 11.6B USD (2024)
DESCRIPTION
Gallagher's headquarters in Rolling Meadows, Illinois.
Gallagher's headquarters in Rolling Meadows, Illinois.

Gallagher is an international insurance brokerage and risk management services firm. Gallagher has operations in 27 countries and offers its services in more than 140 countries around the world through a network of correspondent brokers and consultants. Gallagher was incorporated in 1927 and is based in Rolling Meadows, Illinois.

DEAL STATS #
Overall 194 of 581
Sector: Marketing M&A 1 of 2
Type: Add-on Acquisition M&A Deals 181 of 549
State: Massachusetts M&A 5 of 11
Country: United States M&A 161 of 431
Year: 2014 M&A 39 of 39
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-17 Independent Benefit Services

Rockville, Maryland, United States

Independent Benefit Services, Inc. is a provider of employee benefits, human resources and retirement plan consultation and brokerage services for middle-market clients in the mid-Atlantic region.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-12 e3 Financial

Newport Beach, California, United States

e3 Financial, Inc. is a provider of employee benefits brokerage, human resource administration and financial benefits consultation services for middle market group clients and individuals throughout the United States. They specialize in integrated organizational, executive and employee resources products for the real estate development, technology and financial services industries.

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