Add-on Acquisition • Internet Software and Services

G2 Acquires UnSurvey

On June 10, 2025, G2 acquired internet software and services company UnSurvey

Acquisition Context

This is G2’s 1st transaction in the Internet Software and Services sector.
This is G2’s 1st transaction in the United States.
This is G2’s 1st transaction in California.

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M&A Deal Summary
Date	June 10, 2025
Target	UnSurvey
Sector	Internet Software and Services
Buyer(s)	G2
Deal Type	Add-on Acquisition

Target Company

UnSurvey

San Francisco, California, United States

UnSurvey is a multi-agent AI system that conducts human-like, AI-moderated conversational-based interviews. UnSurvey is based in San Francisco, California.

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Buyer Overview 1

Buyer

G2

Chicago, Illinois, United States

Category	Company
Founded	2012
Sector	Internet Software and Services

DESCRIPTION

G2 is an online destination to discover, review, and manage the technology that businesses need to reach their potential. The platform is set to reach 60 million software buyers annually, with 100,000+ software and services companies in 2,000+ categories and over 1.3 million trusted user reviews. G2 was founded in 2012 and is based in Chicago, Illinois.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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