M&A Deal Summary

Fyllo Acquires DataOwl

On January 20, 2021, Fyllo acquired marketing company DataOwl

Acquisition Highlights
  • This is Fyllo’s 1st transaction in the Marketing sector.
  • This is Fyllo’s 2nd transaction in the United States.
  • This is Fyllo’s 1st transaction in Arizona.

M&A Deal Summary
Date 2021-01-20
Target DataOwl
Sector Marketing
Buyer(s) Fyllo
Deal Type Add-on Acquisition

Target

DataOwl

Scottsdale, Arizona, United States
DataOwl engages in cannabis retail point-of-sale marketing and loyalty. DataOwl’s Cannabis Dispensary Software Suite supercharges the revenue from new and existing customers while simultaneously reducing the workload on staff.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Fyllo

Chicago, Illinois, United States
Category Company
Founded 2019
Sector Information Technology
DESCRIPTION

Fyllo is an operator of the MarTech platform for the cannabis industry. Fyllo's CannaBrain marketing technology ingests and interrogates billions of data points, allowing brands to safely build and execute advertising campaigns while also enabling publishers to create and monetize compliant ad inventory. As a first-mover in the industry, Fyllo's pioneering technology makes compliance at scale possible, helping the world realize the full potential of cannabis. Fyllo was founded in 2019 and is based in Chicago, Illinois.

DEAL STATS #
Overall 2 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (Arizona) 1 of 1
Country (United States) 2 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-16 CannaRegs

Denver, Colorado, United States

CannaRegs is a comprehensive web-based subscription service and technology platform that provides users with enhanced access to all state and municipal cannabis rules and regulations.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-12 Semasio

Hamburg, Germany

Semasio works with marketers to help them understand and reach their audiences, across 30 languages and counting, through three types of targeting: audience, contextual, and brand fit. Semasio was formed in 2010 and is based in Hamburg, Germany.

Buy -
Mergr

Product

Company

Legal