M&A Deal Summary

Fy! Acquires Trouva

On April 16, 2024, Fy! acquired e-commerce company Trouva from BGF

Acquisition Highlights
  • This is Fy!’s 1st transaction in the E-Commerce sector.
  • This is Fy!’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2024-04-16
Target Trouva
Sector E-Commerce
Buyer(s) Fy!
Sellers(s) BGF
Deal Type Add-on Acquisition

Target

Trouva

London, United Kingdom
Trouva is a curated marketplace for the UK's 'hidden gem' homeware and lifestyle brick and mortar boutiques. Trouva was founded in 2015 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Fy!

Berkshire, United Kingdom

Category Company
Founded 2014
Sector Retail
DESCRIPTION

Fy! is an AI-powered art, home, and living marketplace developing an online shopping platform and living products from a global community of emerging brands, designers and artists. Fy! was founded in 2014 and is based in Berkshire, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: E-Commerce M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2024 M&A 1 of 1

Seller(S) 1

SELLER

BGF

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.


DEAL STATS #
Overall 118 of 131
Sector: E-Commerce M&A 4 of 4
Type: Add-on Acquisition M&A Deals 62 of 70
Country: United Kingdom M&A 113 of 125
Year: 2024 M&A 7 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-16 Skewb

Warwick, United Kingdom

Skewb is a provider of consultancy and digital transformation services and products for the energy and water sector. Skewb was founded in 2018 and is based in Warwick, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-23 Woodland

Ballymena, United Kingdom

Woodland is a family-owned kitchen and bathroom furniture manufacturer, serving large trade customers, like B&Q and Wickes. It also provides end-to-end supply and fit contracts to the student accommodation, high rise residential, and hotel sectors. Woodland was founded in 1987 and is based in Ballymena, United Kingdom.

Buy -