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Buyout (LBO, MBO, MBI) • Marketing

Fvlcrum Acquires Burrell

On October 25, 2023, private equity firm Fvlcrum acquired marketing company Burrell

Acquisition Context
  • This is Fvlcrum’s 1st transaction in the Marketing sector.
  • This is Fvlcrum’s 3rd transaction in the United States.
  • This is Fvlcrum’s 1st transaction in Illinois.

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M&A Deal Summary
Date October 25, 2023
Target Burrell
Sector Marketing
Buyer(s) Fvlcrum
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Oaklins (Financial)
Loeb & Loeb
Davis & Gilbert (Legal)

Target Company

Burrell

Chicago, Illinois, United States
Burrell is an agency specializing in communications to diverse audiences. The agency boasts a roster of premiere, blue-chip clients that lead in their respective categories, including McDonald's, Toyota, Comcast, Fidelity, Coca-Cola, FIFCO, and the American Red Cross. Burrell was founded in 1971 and is based in Chicago, Illinois.
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Buyer Overview 1

Buyer

Fvlcrum

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
Size Small
Type Sector Agnostic
DESCRIPTION

Fvlcrum is a private equity firm focused on acquiring lower-middle market businesses across the US. The Firm seeks control investments in companies with up to $15 million in EBITDA, defensible market positions, and highly scalable business models. Fulcrum invests in the government contracting, business services, and healthcare sectors in a variety of transactions including transitions, growth, buyouts, and divestitures. Fvlcrum was established in 2013 and is based in Rockville, Maryland.

Deal Context for Buyer #
Overall 3 of 5
Sector: Marketing 1 of 1
Type: Buyout (LBO, MBO, MBI) 2 of 4
State: Illinois 1 of 1
Country: United States 3 of 5
Year: 2023 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-04 Advanced IT Concepts

Winter Springs, Florida, United States

Advanced IT Concepts is an information technology and training solutions systems Integrator focused on the federal government and the Department of Defense. Advanced IT Concepts is based in Winter Springs, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-03 Johnson Communications

Alvarado, Texas, United States

Johnson Communications is a digital infrastructure wireless service provider that specializes in rural fiber-optic telecom deployment. Johnson Communications was founded in 2000 and is based in Alvarado, Texas.

Buy -

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