M&A Deal Summary

Future Acquires Who What Wear

On May 10, 2022, Future acquired apparel/textiles company Who What Wear

Acquisition Highlights
  • This is Future’s 1st transaction in the Apparel/Textiles sector.
  • This is Future’s 7th transaction in the United States.
  • This is Future’s 1st transaction in California.

M&A Deal Summary
Date 2022-05-10
Target Who What Wear
Sector Apparel/Textiles
Buyer(s) Future
Deal Type Add-on Acquisition

Target

Who What Wear

Los Angeles, California, United States
Who What Wear is a digital women’s fashion and lifestyle brand for fashion enthusiasts and their followers between the ages of 18-34. This multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities, such as Rachel Bilson and Nicole Richie, while appealing to all young women thanks to its inclusive voice and approachable take on fashion, celebrity, and style. Who What Wear is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Future

Bath, United Kingdom
Category Company
Founded 1985
Sector Media
Employees2,527
Revenue 607M GBP (2021)
DESCRIPTION

Future is an international media group and leading digital business. Future was incorporated in 1985 and is headquartered in Bath, the United Kingdom.

DEAL STATS #
Overall 16 of 17
Sector (Apparel/Textiles) 1 of 1
Type (Add-on Acquisition) 12 of 13
State (California) 1 of 1
Country (United States) 7 of 8
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-12 What Culture

Gateshead, United Kingdom

What Culture is a global reaching online magazine that is focussed on user-friendly, mass-sharable content, with major opportunities for branding messages and sponsor partnerships. What Culture is based in Gateshead, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-09 Gardening Know How

Bedford, Ohio, United States

Gardening Know How is an expert gardening title that holds over 16,000 articles of authoritative evergreen gardening content. It helps clients in becoming better gardeners, to have more fun gardening, and to make sure all gardening questions are answered. Gardening Know How is based in Bedford, Ohio.

Buy -
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