Add-on Acquisition • Apparel/Textiles

Future Acquires Who What Wear

On May 10, 2022, Future acquired apparel/textiles company Who What Wear

Acquisition Context

This is Future’s 1st transaction in the Apparel/Textiles sector.
This is Future’s 7th transaction in the United States.
This is Future’s 1st transaction in California.

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M&A Deal Summary
Date	May 10, 2022
Target	Who What Wear
Sector	Apparel/Textiles
Buyer(s)	Future
Deal Type	Add-on Acquisition

Target Company

Who What Wear

Los Angeles, California, United States

Who What Wear is a digital women’s fashion and lifestyle brand for fashion enthusiasts and their followers between the ages of 18-34. This multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities, such as Rachel Bilson and Nicole Richie, while appealing to all young women thanks to its inclusive voice and approachable take on fashion, celebrity, and style. Who What Wear is based in Los Angeles, California.

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Buyer Overview 1

Buyer

Future

Bath, United Kingdom

Category	Company
Founded	1985
Sector	Media
Employees	2,998
Revenue	788M GBP (2024)

DESCRIPTION

Future is an international media group and a leading digital business. Future was incorporated in 1985 and is headquartered in Bath, England.

Deal Context for Buyer	#
Overall	16 of 17
Sector: Apparel/Textiles	1 of 1
Type: Add-on Acquisition	12 of 13
State: California	1 of 1
Country: United States	7 of 8
Year: 2022	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-04-12	What Culture Gateshead, United Kingdom What Culture is a global reaching online magazine that is focussed on user-friendly, mass-sharable content, with major opportunities for branding messages and sponsor partnerships. What Culture is based in Gateshead, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-04-12

What Culture

Gateshead, United Kingdom

What Culture is a global reaching online magazine that is focussed on user-friendly, mass-sharable content, with major opportunities for branding messages and sponsor partnerships. What Culture is based in Gateshead, United Kingdom.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-02-09	Gardening Know How Bedford, Ohio, United States Gardening Know How is an expert gardening title that holds over 16,000 articles of authoritative evergreen gardening content. It helps clients in becoming better gardeners, to have more fun gardening, and to make sure all gardening questions are answered. Gardening Know How is based in Bedford, Ohio.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2023-02-09

Gardening Know How

Bedford, Ohio, United States

Gardening Know How is an expert gardening title that holds over 16,000 articles of authoritative evergreen gardening content. It helps clients in becoming better gardeners, to have more fun gardening, and to make sure all gardening questions are answered. Gardening Know How is based in Bedford, Ohio.

Buy

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