M&A Deal Summary

Future Acquires Gardening Know How

On February 9, 2023, Future acquired digital media company Gardening Know How

Acquisition Highlights
  • This is Future’s 6th transaction in the Digital Media sector.
  • This is Future’s 8th transaction in the United States.
  • This is Future’s 1st transaction in Ohio.

M&A Deal Summary
Date 2023-02-09
Target Gardening Know How
Sector Digital Media
Buyer(s) Future
Deal Type Add-on Acquisition

Target

Gardening Know How

Bedford, Ohio, United States
Gardening Know How is an expert gardening title that holds over 16,000 articles of authoritative evergreen gardening content. It helps clients in becoming better gardeners, to have more fun gardening, and to make sure all gardening questions are answered. Gardening Know How is based in Bedford, Ohio.

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Buyer(S) 1

Buyer

Future

Bath, United Kingdom
Category Company
Founded 1985
Sector Media
Employees2,527
Revenue 607M GBP (2021)
DESCRIPTION

Future is an international media group and leading digital business. Future was incorporated in 1985 and is headquartered in Bath, the United Kingdom.

DEAL STATS #
Overall 17 of 17
Sector (Digital Media) 6 of 6
Type (Add-on Acquisition) 13 of 13
State (Ohio) 1 of 1
Country (United States) 8 of 8
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-10 Who What Wear

Los Angeles, California, United States

Who What Wear is a digital women’s fashion and lifestyle brand for fashion enthusiasts and their followers between the ages of 18-34. This multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities, such as Rachel Bilson and Nicole Richie, while appealing to all young women thanks to its inclusive voice and approachable take on fashion, celebrity, and style. Who What Wear is based in Los Angeles, California.

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