M&A Deal Summary

Fusion92 Acquires DP+

On April 27, 2022, Fusion92 acquired marketing company DP+

Acquisition Highlights
  • This is Fusion92’s 2nd transaction in the Marketing sector.
  • This is Fusion92’s 2nd transaction in the United States.
  • This is Fusion92’s 1st transaction in Michigan.

M&A Deal Summary
Date 2022-04-27
Target DP+
Sector Marketing
Buyer(s) Fusion92
Deal Type Add-on Acquisition

Target

DP+

Farmington Hills, Michigan, United States
DP+ is an independently marketing agency focused on creating ideas grounded by insight and guided by data. DP+ has created transformational change for clients across multiple industries, including health, automotive, gaming, entertainment, and more. Dp+ was founded in 1997 and based in Farmington Hills, Michigan.

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Buyer(S) 1

Buyer

Fusion92

Chicago, Illinois, United States
Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Fusion92 is an independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. Fusion92 was founded in 1999 and is based in Chicago, Illinois.

DEAL STATS #
Overall 2 of 5
Sector (Marketing) 2 of 4
Type (Add-on Acquisition) 2 of 5
State (Michigan) 1 of 1
Country (United States) 2 of 4
Year (2022) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-02 ADS Media Group

San Antonio, Texas, United States

ADS Media Group is a provider of millions of marketing messages to consumers a year in the form of Door Hangers, Sample Kits, Catalogues and Poly Bags.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-13 Conversion Fanatics

Austin, Texas, United States

Conversion Fanatics is a provider of conversion optimization services that has optimized over 250 sites for brands across multiple industries, including e-commerce, health, financial, SaaS, apparel, home furnishings, beauty, fitness, professional services, and more. Through their continuous experimentation, the company improves marketing effectiveness, delivering actionable data, more conversions, and higher customer value. Conversion Fanatics was founded in 2014 and is based in Austin, Texas.

Buy -
Mergr

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