M&A Deal Summary

Fusion92 Acquires Big Footprint

On January 5, 2023, Fusion92 acquired marketing company Big Footprint

Acquisition Highlights
  • This is Fusion92’s 4th transaction in the Marketing sector.
  • This is Fusion92’s 4th transaction in the United States.
  • This is Fusion92’s 1st transaction in Illinois.

M&A Deal Summary
Date 2023-01-05
Target Big Footprint
Sector Marketing
Buyer(s) Fusion92
Deal Type Add-on Acquisition

Target

Big Footprint

Chicago, Illinois, United States
Big Footprint is a search-centric digital marketing consultancy serving both B2B and B2C brands throughout the United States with a mission to drive growth and digital footprints for their clients. Big Footprint was founded in 2009 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Fusion92

Chicago, Illinois, United States
Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Fusion92 is an independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. Fusion92 was founded in 1999 and is based in Chicago, Illinois.

DEAL STATS #
Overall 4 of 5
Sector (Marketing) 4 of 4
Type (Add-on Acquisition) 4 of 5
State (Illinois) 1 of 1
Country (United States) 4 of 4
Year (2023) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-13 Conversion Fanatics

Austin, Texas, United States

Conversion Fanatics is a provider of conversion optimization services that has optimized over 250 sites for brands across multiple industries, including e-commerce, health, financial, SaaS, apparel, home furnishings, beauty, fitness, professional services, and more. Through their continuous experimentation, the company improves marketing effectiveness, delivering actionable data, more conversions, and higher customer value. Conversion Fanatics was founded in 2014 and is based in Austin, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-16 Trak Data

Toronto, Ontario, Canada

Trak Data is a software as a service (SaaS), artificial intelligence-driven, data modeling platform. Trak Data is based in Toronto, Ontario.

Buy -
Mergr

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