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  5. Funnel Acquires Adtriba

M&A Deal Summary

Funnel Acquires Adtriba

On June 26, 2024, Funnel acquired information technology company Adtriba

Acquisition Highlights
  • This is Funnel’s 1st transaction in the Information Technology sector.
  • This is Funnel’s 1st transaction in Germany.

M&A Deal Summary
Date 2024-06-26
Target Adtriba
Sector Information Technology
Buyer(s) Funnel
Deal Type Add-on Acquisition

Target

Adtriba

Hamburg, Germany
Adtriba is a marketing measurement business that measures the impact of budgetary spend and campaign ROI through a machine-learning-powered model that triangulates marketing mix modelling, multi-touch attribution and incrementality testing marketing methodologies. Adtriba was formed in 2015 and is headquartered in Hamburg, Germany.

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Buyer(S) 1

Buyer

Funnel

Stockholm, Sweden
Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Funnel is an internationally operating company with a software as a service product for marketers and data teams. Funnel designs and develops software/platform that helps marketers automate their data collection. Funnel was founded in 2014 and is based in Stockholm, Sweden.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2024 M&A 1 of 1
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