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  5. Fullstory Acquires Usetiful

M&A Deal Summary

Fullstory Acquires Usetiful

On November 3, 2025, Fullstory acquired internet software and services company Usetiful

Acquisition Highlights
  • This is Fullstory’s 1st transaction in the Internet Software and Services sector.
  • This is Fullstory’s 1st transaction in Estonia.

M&A Deal Summary
Date 2025-11-03
Target Usetiful
Sector Internet Software and Services
Buyer(s) Fullstory
Deal Type Add-on Acquisition

Target

Usetiful

Tallinn, Estonia
Usetiful is a digital adoption platform known for deploying guides and surveys in applications. Usetiful was founded in 2019 and is headquartered in Tallinn, Estonia.

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Buyer(S) 1

Buyer

Fullstory

Atlanta, Georgia, United States
Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

Fullstory is a behavioral data company that provides a digital experience analytics platform that captures and interprets user interactions across web and mobile applications. Fullstory was founded in 2014 and is headquartered in Atlanta, Georgia.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Estonia M&A 1 of 1
Year: 2025 M&A 1 of 1
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