M&A Deal Summary

FullBeauty Brands Acquires Eloquii

On April 21, 2023, FullBeauty Brands acquired apparel/textiles company Eloquii from Walmart

Acquisition Highlights
  • This is FullBeauty Brands’ 1st transaction in the Apparel/Textiles sector.
  • This is FullBeauty Brands’ 1st transaction in the United States.
  • This is FullBeauty Brands’ 1st transaction in Ohio.

M&A Deal Summary

Date 2023-04-21
Target Eloquii
Sector Apparel/Textiles
Buyer(s) FullBeauty Brands
Sellers(s) Walmart
Deal Type Divestiture

Target

Eloquii

Columbus, Ohio, United States
Eloquii is a digitally native vertical brand that offers fashion and on-trend apparel starting at size 14 exclusively through its website and select wholesale accounts. The company offers on-trend, fast-fashion clothing and adds fresh, new runway-inspired styles. It introduces new collections and influencer collaborations regularly. Eloquii is based in Columbus, Ohio.

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Buyer(S) 1

Buyer

FullBeauty Brands

New York, New York, United States

Category Company
Founded 1901
Sector Retail
DESCRIPTION

FullBeauty Brands is a comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FullBeauty Brands umbrella include: Woman Within (WomanWithin.com), Roaman's (Roamans.com), Jessica London (JessicaLondon.com), swimsuitsforall (swimsuitsforall.com), KingSize (KingSizeDirect.com), BrylaneHome (BrylaneHome.com), and fullbeauty.com, an online marketplace offering a curated collection of the finest Brands, and thousands of products, the premier fashion and lifestyle destination for women sizes 12+(www.fullbeauty.com). FullBeauty Brands was formed in 1901 and is based in New York City.


DEAL STATS #
Overall 1 of 4
Sector: Apparel/Textiles M&A 1 of 2
Type: Divestiture M&A Deals 1 of 2
State: Ohio M&A 1 of 1
Country: United States M&A 1 of 4
Year: 2023 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-20 CUUP

New York, New York, United States

CUUP is a digitally native size-inclusive intimates brand that aims to disrupt the category by creating intimates that are made to accentuate consumers’ natural form and bring confidence, comfort, and stylish support. The company also has a special focus on the underserved large bra cup market, with the style and technical expertise to deliver for this hard-to-fit market. CUUP is based in New York, New York.

Buy -

Seller(S) 1

SELLER

Walmart

Bentonville, Arkansas, United States

Category Company
Founded 1945
Sector Retail
Employees2,100,000
Revenue 681.0B USD (2025)
DESCRIPTION
Entrance to Walmart's corporate campus in Bentonville, Arkansas.
Entrance to Walmart's corporate campus in Bentonville, Arkansas.

Walmart is a discount retailer with operations across the globe. Walmart was formed in 1945 and is based in Bentonville, Arkansas.


DEAL STATS #
Overall 9 of 11
Sector: Apparel/Textiles M&A 2 of 2
Type: Divestiture M&A Deals 8 of 10
State: Ohio M&A 1 of 1
Country: United States M&A 6 of 8
Year: 2023 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-13 Bonobos

New York, New York, United States

Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men's pants, Bonobos is one of the leading apparel brands ever built on the web in the United States. In 2011 Bonobos extended offline, launching Bonobos Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. Bonobos was formed in 2007 and is based in New York City.

Sell $75M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-20 VIZIO

Irvine, California, United States

VIZIO is a consumer electronics brand in North America. The Company is focused on delivering the ultimate home entertainment experience through its ecosystem of hardware, software and services. VIZIO was founded in 2002 and is based in Irvine, California.

Buy $2.3B