M&A Deal Summary

FullBeauty Brands Acquires Dia

On April 3, 2024, FullBeauty Brands acquired e-commerce company Dia

Acquisition Highlights
  • This is FullBeauty Brands’ 1st transaction in the E-Commerce sector.
  • This is FullBeauty Brands’ 3rd transaction in the United States.
  • This is FullBeauty Brands’ 2nd transaction in New York.

M&A Deal Summary

Date 2024-04-03
Target Dia
Sector E-Commerce
Buyer(s) FullBeauty Brands
Deal Type Add-on Acquisition

Target

Dia

New York, New York, United States
Dia is an online, inclusive fashion marketplace that sells a range of size-inclusive brands and a flagship personal styling experience. Dia was formed in 2015 and is based in New York, New York.

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Buyer(S) 1

Buyer

FullBeauty Brands

New York, New York, United States

Category Company
Founded 1901
Sector Retail
DESCRIPTION

FullBeauty Brands is a comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FullBeauty Brands umbrella include: Woman Within (WomanWithin.com), Roaman's (Roamans.com), Jessica London (JessicaLondon.com), swimsuitsforall (swimsuitsforall.com), KingSize (KingSizeDirect.com), BrylaneHome (BrylaneHome.com), and fullbeauty.com, an online marketplace offering a curated collection of the finest Brands, and thousands of products, the premier fashion and lifestyle destination for women sizes 12+(www.fullbeauty.com). FullBeauty Brands was formed in 1901 and is based in New York City.


DEAL STATS #
Overall 3 of 4
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (New York) 2 of 2
Country (United States) 3 of 4
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-20 CUUP

New York, New York, United States

CUUP is a digitally native size-inclusive intimates brand that aims to disrupt the category by creating intimates that are made to accentuate consumers’ natural form and bring confidence, comfort, and stylish support. The company also has a special focus on the underserved large bra cup market, with the style and technical expertise to deliver for this hard-to-fit market. CUUP is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-18 Avenue Stores

Ridgewood, New Jersey, United States

Avenue Stores is a retailer of women’s fashion apparel for plus-size clothing. Avenue Stores was formed in 1987 and is headquartered in Ridgewood, New Jersey.

Buy -